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R-M 'one-off' deal boosts business

R-M Automotive Refinish is securing additional bodyshop business in the UK through a pact with Churchill Insurance.

The paintmaker agreed last year to sidestep company policy by supplying materials direct to Churchill's six body repair centres. In return, the insurer recommends R-M products to its approved repairer network.

Paul Buckingham, UK managing director, said: “This is a tremendous spin off for our distributors - they get more business this way. We now supply nearly half of Churchill's approved network, on a 100% conversion rate.”

However, he stressed that Churchill was not forcing its repairers to change to R-M products. “We are usually invited to see bodyshops when they are already dissatisfied with their existing paint supplier,” he said.

Mr Buckingham insisted the deal was a one-off, adding that R-M had “no plans to bypass distributors by supplying direct” to other bodyshops.

He is currently looking for 12 independent distributors - “independents will grow the business because it's their profits” - to cover larger regions in the UK.

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