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Cheynedirect takes AFN sales manager

David Wilson has joined the unofficial premium brands dealer Cheynedirect to head its specialist Porsche sales division.

Cheynedirect hit the headlines recently when it threw aside its official BMW list prices to become an independent supplier of prestige marques imported from mainland Europe. It now offers a range of premium brands and claims customers can take advantage of the considerable price differentials available in Europe without foregoing the aftersales service.

Roger Hamilton, chief executive, said: “Cheynedirect is committed to offering choice and value - factors we believe are suppressed by the current exclusive distribution system under Block Exemption. “Our customers can expect a refreshing approach to what should be an enjoyable experience when buying new cars.” David Wilson joins Cheynedirect from Porsche-owned AFN, where he was sales manager.

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