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Next month's two-day Automotive Management Autumn Digital Dealer IT Fair 2000 will be “an absolute must”, said Mark Johnson, marketing executive at financial systems specialist Apak Systems, one of the exhibitors.

The IT Fair, AM's second this year, will be staged in association with Cyber Car at the National Motorcycle Museum, Birmingham, on September 13-14. Day one is devoted to business to consumer topics, and day two to business to business.

AM's first IT Fair, in February, was so popular it immediately established itself as the industry's premier information technology event.

Nicola Newman, marketing manager of Autotrader, which is one of the sponsors, said of the IT Fair: “It is one of the few events where the trade has a chance to speak to all the major internet intermediaries. It is a good chance to compare and contrast the many different offers.”