From customer relationship marketing and data management to vehicle sourcing and online car sales, IT is now central to almost every business function.
That is what makes the IT Fair such an essential event for everyone in the industry and a number of delegates who were present in February e-mailed comments.
Derek Kerr, of TMS Motor Group, who was at AM's first IT Fair, said: "It was an enjoyable and informative day." David Smith, of City Motor Holdings, said it was "excellent - it was well worth attending".
Mark Findlay, IT director of Fiat Auto Financial Services thought it was "interesting and thoroughly well done". Nick Rycroft, manager of insurance services for Lloyds UDT, said the presentations were "well put together and stimulated plenty of debate", while Ian Brown, dealer principal of Browns Skoda of High Wycombe, felt it was "an informative and thought provoking day".
The event this month will be even more valuable. Registration is from 8.30am. It will also follow the successful formula of combining an exhibition area with a series of seminars from industry experts.
But there is one key difference. This time the event is over two days. On Wednesday, September 13, the focus is on 'business to consumer' issues such as how to sell cars online, bringing e-business into other areas of dealer activity and how to adapt to the growing power of consumers.
On Thursday, September 14, the IT Fair will concentrate on 'business to business' issues. It will provide a valuable insight into issues such as vehicle sourcing, choosing an internet service provider, making better use of a dealer management system and putting customer data to use. There is no better event in the year that provides such a well-rounded and informative insight into the potential impact of IT on motor retailing in the UK.
Register your place now at www.auto-research.co.uk/digitaldealer or by phone on 01733 467025.