CD Bramall's website – www.cdbramall.co.uk – has become the first motor industry internet site to receive the Plain English Campaign's 'internet crystal mark'. It is an early sign that the industry is keen to make moves that build customer confidence online.
The internet crystal mark is awarded for the use of plain English in information that the public relies on to make decisions. It is based on a report of the content, layout and design of industry internet sites.
John Lister, spokesperson for the Plain English Campaign, said: “For every 10 companies we assess only one crystal mark is awarded.”
Charlotte Murray, internet manager, CD Bramall, said the report underlined the importance of steering clear of jargon.
“It is great recognition of all the hard work we have put into the site to make it easy to use and informative for our customers,” she added.
Once an approval has been given for the internet crystal mark, companies pay a £1,500 annual fee, including ongoing assessment of the site.