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Proton expanding dealer network

Proton is planning a major expansion of its UK dealer network to coincide with the launch of the Impian, the Malaysian manufacturer's first home grown model designed for the European market.

The Bristol-based importer has appointed 10 new dealers since the New Year, including a Proton AutoNation site in Leeds to be operated by Direct Car Finance. This puts the franchise on schedule to achieve its target of 60 new dealers this year.

As part of the development of its UK distribution channel, Proton Cars (UK) has also announced the sales of its Coventry-based Proton Direct dealership to Direct Car Finance. DCF will operate this new car franchise under its AutoNation brand, continuing to sell new Proton cars in addition to its existing business.

Simon Park, head of network planning at Proton Cars, said: “In a rapidly changing market the development of alternative retail channels is important for stability and future growth.”

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