Reed Business Information wants to sell its Motor Trader business-to-business title and is negotiating with Highbury House Communications.
A Motor Trader insider said RBI and Highbury were in the final stages of negotiation. A formal announcement of a deal is expected soon.
According to Media Week, RBI is including Motor Trader in a tranche of business titles for sale - others include Independent Retail News, Electrical Times and Motor Ship. RBI considers Motor Trader to be a non-core title.
The RBI publications for sale last year had a turnover of £9m and profit of about £800,000.