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Further blow to London Motor Show

Maranello Concessionaires has confirmed that it will not be exhibiting its Ferrari and Maserati brands at the London Motor Show.

Richard Mackay, managing director, said: "We are making great strides in developing our Ferrari and Maserati dealer networks with the objective of consolidating Ferrari's strong position and building Maserati into a major force in the performance car market.

"The nature of our brands and the associated volumes means that we can and must target our resources very carefully when meeting the requirements of existing and potential customers.

"It is with this in mind that we have decided to focus our efforts on direct activities this year rather than address the broader and less targeted audience provided by the motor show."



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