Daewoo is putting up a candidate to fight Deputy Prime Minister John Prescott in his Hull East constituency in the June General Election.
The Korean carmakers candidate is Liz Frazer, one-time BBC holiday programme presenter. The purpose of the forthcoming battle between Daewoo and “two Jags”, the company says is to “defend motorists' rights”.
Daewoo's mission statement reads: “The Daewoo Party believes in fairness for the oppressed British motorist. For too long, the motorists of the UK have been beleaguered and mistreated. The Daewoo Party will champion their cause and fight for fair treatment for the British motorist.”
The company its election bid is serious, having paid its election deposit and registered its candidate.
Key points of its manifesto include: