Online car retailer OneSwoop is close to announcing a deal which would see supermarkets and other high street retailers selling new cars at European prices.
The company has created a new business-to-business division, OneSwoop Business, which will provide the online logistics or 'backend' support to retailers which have so far been content to watch the market in the wings.
OneSwoop will maximise its buying power from across a dealer network established in Germany, Spain, Belgium, Holland and Ireland, exploiting the difference in pan-European car prices to offer consumers cars at below UK list price. An announcement on a online/high street deal is due “in the next few weeks”.
Andy Carroll, OneSwoop's chief operating officer, said: “Based on the proven success of our business model over the last few months, we have been approached by a number of online and offline retailers to provide car order fulfilment to serve an emerging demand from consumers.
“OneSwoop is ideally positioned to service these requests as the company has a superior network of suppliers, unrivalled logistics partnerships and transaction management skills to efficiently deliver new models to UK retailers on demand.
“Just as consumers have started to look towards major multiples for branded goods like Levi jeans and Calvin Klein underwear, we believe the way people buy their cars is also changing. They will look for a bargain-priced new car from familiar places such as the local supermarket, high street stores and even their employer.”