Enormous customer interest in the outgoing Jeep Cherokee has helped boost the sales of Chrysler and Jeep vehicles in the UK by 18% so far this year.
UK registrations of Chrysler and Jeep vehicles soared by 27% in June alone. Sales of the current Jeep Cherokee $x$ during its run-out phase – and of the all-new Chrysler Voyager MPV – are responsible for much of this increase. An all-new Jeep Cherokee will replace the current version in October.
In June, 1,667 vehicles were registered by the 97-strong dealer network in the UK, compared with 1,312 in June of last year. Cumulative registrations for the first six months of 2001 reached 9,662 by the end of June compared with 8,195 in the same period 12 months ago – a rise of 17.9%. Chrysler and Jeep have now sold over 100,000 vehicles in the UK since it started trading in 1993.
“Sales across our entire range have been very strong this year - especially of the new Chrysler Voyager, the PT Cruiser and particularly the Jeep Cherokee,” said Simon Elliott, director of Chrysler and Jeep in the UK. The new Cherokee, with its new 3.7-liter V6 engine and new common rail diesel engine, will boost sales even further, and with other models following later, we expect our strong sales performance to continue through 2001.”