Jaguar Financial Services is rolling out a new insurance policy that will help dealers to boost accident repair retention levels.

Peter Conlon, Jaguar Financial Services marketing manager, believed the insurance scheme, underwritten by Norwich Union, would “support the Jaguar core marque value of providing a uniquely personal ownership experience”.

He said: “Enhancing our vehicle aftercare with the support of an in-house insurance plan is increasingly important as Jaguar dealers and the new X-type attract a more diverse and younger customer base.

“Repairs go through the Jaguar approved network, ensuring consistent quality standards and helping dealers to increase revenue from parts sales.”

Mr Conlon said the “competitively priced” insurance package would form part of an initiative targeting ex company car drivers.

“We will add a service contract and PCP to emulate the hassle-free benefits of having a company car,” he said. “We expect this to be a growth market as more drivers opt out of company cars.”

The Jaguar Insurance package has no policy or windscreen excess and includes a 70% no-claims bonus and personal accident benefits that cover passengers as well as the driver.

New and used Jaguar buyers will also qualify for complimentary legal expenses cover, which helps them to meet the cost of legal proceedings in non-fault cases.