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DC revives 'legendary' Maybach

DaimlerChrysler will revive the Maybach luxury brand next year after a 60-year absence, with UK sales expected to start from spring 2003.

The Maybach saloon, DaimlerChryler's challenger to Rolls-Royce and Bentley, will come with two body variants, powered by a new V12 engine. It takes the DC Group to six car brands: Mercedes-Benz, Maybach, Smart, Chrysler, Jeep and Dodge.

Jurgen Hubbert, DaimlerChrysler board member for Mercedes-Benz passenger car and Smart division, said: “We are using the name Maybach to emphasise the unique character of our future premium quality product and to carry on the tradition of a legendary brand.

“The vehicles will set new standards in the world of premium cars.”

DaimlerChrysler intends to build 1,000-1,500 Maybachs a year from its plant in Sindelfingen, Germany.

The car, expected to be priced from £200,000, will carry the MM Maybach Manufaktur badge. It is likely to be sold from one brand centre in the UK.

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