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Fiat provides online LCV selection service

Fiat Auto (UK) has just launched a new website dedicated to commercial vehicles.

The new site can be found at www.fiatcommercialvehicles.co.uk . The site offers customers fast and easy access to all the information they may require on the company's commercial vehicles.

Visitors to the site will find comprehensive details of the commercial vehicle range including technical specifications, pricing, options, the latest news and reviews, plus useful links to other existing Fiat information websites. Customers can also request brochures, locate their nearest dealer, book test drives or alternatively arrange for a dealer to contact them.

Incorporated in the site is an interactive tool, called Vehicle Configurator, which allows customers to configure their choice of commercial vehicle online in a few minutes. Customers first select the vehicle, check out the standard specifications and performance statistics, and interactively select fitted options while ensuring that it fits within their budget.

Although a final business transaction is not part of the online service, the website is designed to make the buying process easier, and puts customers in touch with dealers when they are ready to discuss terms.

The commercial vehicle website launch completes Fiat Auto's line-up of corporate websites, as it joins two separate interactive online buying service websites for Fiat and Alfa Romeo cars, which were introduced in October last year.

Rob Hatfield, commercial vehicle and used car director, said: “Our new CV website will be of particular benefit to fleet operators and small businesses, which can tailor our extensive CV range to their exact requirements, online, thanks to the site's ease of use and our Vehicle Configurator.”



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