AM Online

PPG rebrands ICI Autocolor

PPG Industries UK is investing several hundred thousand pounds rebranding its ICI Autocolor refinish division.

The move, part of an agreement with Autocolor's former owner ICI, sees the launch of a new name: Nexa Autocolor.

Simon Walters, PPG Industries UK marketing manager, said: “We have an agreement to use the ICI name until 2004. Starting the changeover process now allows us and our customers to introduce the new logo progressively, minimising disruption to the business.”

Nexa branding is similar to the outgoing ICI logo, using the same colours incorporated into a slightly modified design.

Find out more about the ICI rebrand in this week's Automotive Management

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.