Volvo has launched a pilot car rental scheme targeted at local businesses. Volvo Rental's main market will be to deliver a short term fleet “top-up” service for companies - but the scheme will also be used to attract company car opt-out drivers to the marque.

Volvo Car UK's leasing and rental manager John Wallace said: “Volvo Rental provides many new opportunities to strengthen relationships with local businesses and customers. Rental is a growing market and this new scheme is an integral part of Volvo's growth strategy to gain additional sales and provide Volvo dealers with a new revenue opportunity.”