AM Online

Toyota's UK champion dies

John Pride, the man who introduced Toyota to the UK in the mid-60s has died of cancer at the age of 72. The business surged in the early 1970s when a redesigned Corolla range and new Celica sports coupe were introduced.

Pride remained managing director of Toyota GB after selling the subsidiary to Inchcape in 1977 and retired in 1987.

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