Whale lands Honda

The Nick Whale Group has added Honda Cars to its franchise portfolio with the acquisition of the Honda Car Centre in Halesowen. And the expanding West Midlands group is set to announce “further developments” in Birmingham City Centre.

Group Managing Director Alistair Simpson says: “This is a really important development for the Nick Whale Group and its customers. We are building a strong reputation throughout the region for providing excellent service and top quality cars from the very best manufacturers.

“We believe we have a winning formula. It's deceptively simple; well-trained, well-motivated people who care passionately about service, offering a great range of products in comfortable, friendly environments. We are really looking forward to bringing the Nick Whale approach to the Halesowen area.”

Founded in 1999, The Nick Whale Group has established centres in Birmingham and Coventry and a turnover of over £40 million.