Stan Palmer Honda has been crowned the number one Honda dealer in the UK for customer excellence, after winning the prestigious 2024 Yūshū Award.

Presented annually by Honda, the Yūshū Awards recognise retailers delivering exceptional service in both sales and aftersales. Based on customer feedback collected over a 12-month period, the accolade celebrates dealerships that go above and beyond for their customers.

Barry Moore, general manager at Stan Palmer Honda, praised his team for the outstanding achievement: "A great achievement from everyone at Stan Palmer Honda. I would like to not only thank our wonderful team for delivering outstanding customer service on a daily basis but also to our customers for their continued loyal support."

Neil Palmer, managing director, added: "We are absolutely delighted to have won this much-coveted award and it is fantastic recognition for all the hard work the team puts in on a daily basis."