AM Online

TRW re-brands aftermarket products

TRW Automotive has unveiled new packaging for its aftermarket products in TRW red, which displays both the TRW logo and distinctive green Lucas logo. It features product icons from the company portfolio and will be introduced on a rolling basis into Europe and the UK over the next few months.

Alex Ashmore, TRW's marketing manager, Europe, said: "The Lucas brand is perceived as the leader in OE braking and TRW as a major OE steering and suspension manufacturer. Our aim is now to explain to the market that these two brands do not represent two different companies; rather, together, they represent the strength of our original equipment offer in these connected technologies, to provide complete chassis systems solutions.”

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.