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69th BEN Ball

The 69th BEN Ball will this year be celebrating Chief Executive, Geoffrey Atkinson's forthcoming retirement, following 25 years at the head of the Motor and Allied Trades Benevolent Fund charity.

The annual BEN Ball at London's Meridien Grosvenor House Hotel will feature a four course dinner followed by dancing to the Joe Loss Orchestra and Abba the Show tribute group, a marching display by the Coldstream Guards, traditional Christmas carols sung by the Kentwood Choir, plus the Tombola and Grand Auction.

One of the features of the evening is the 'Advertising Challenge', a competition inviting advertisers in the souvenir programme to link their ad designs to supporting BEN. “Guests at the Ball will be invited to judge the winning design, thus increasing exposure for the advertisers," says BEN head of events Patrick Fitz-Gibbon.

Details of advertising and sponsorship opportunities plus ticket booking for the event is available from BEN Events, tel. 01344 620191.

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