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Motor show debut for 407

Peugeot is considering staging a special one-marque event for its dealers at next year's Sunday Times Motor Show Live in Birmingham.

Officials want each UK showroom to have at least one 407 model ready for demonstrations immediately after the upper-medium range is launched at the show, which starts on May 25.

“As most of our 320 retailers will be visiting this event, it makes sense to stage our dealer presentation of the range at the same time. It means parking 300 new saloons at the NEC for the drive-back, but there's plenty of space,” says a spokesman.

The idea has yet to be given the go-ahead, but the dealership training programme for the 407 – Peugeot's first model to feature a double wishbone front suspension layout – has been finalised and will run through March and April.

The 407, available with four ptetrol engines – 1.8 to 3.0-litres – 1.6 and 2.0-litre HDi units, is likely to be priced from £15,000. Sales are expected to total 18,000, rising to 27,000 in 2005, when 2.7-litre V6 turbocharged diesel versions – along with a coupe model – are added.

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