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Land Rover Adventure Zone wins marketing award

Land Rover's Bluewater, Kent-based Adventure Zone has won the Best Leisure Marketing Campaign of 2003 award at this year's Property Week awards.

During a 45-minute demonstration ride, visitors tackle a course covering seven acres of Kent cliff-side with four different themed zones. Each zone places obstacles of varying severity in the vehicles' path, including railway sleeper steps and a deep water-splash. Vehicles clamber over a mineworker's shack and descend a 12-metre long 42-degree slope.

The new Range Rover is now being added to the fleet at the Adventure Zone.

Since its opening in June 2002, the Adventure Zone has given over 11,000 visitors an off-road experience. The retail complex is also home to a Land Rover Gear store selling branded clothing, outdoor equipment and tailored off-road adventure holidays.



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