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Honda TV ad's 'chain reaction'

A novel TV ad using a 'domino' effect to emphasis the precision engineering that goes into each Honda Accord, gets its airing on ITV this Sunday after the Brazilian Grand Prix coverage.

No fewer than 85 components are used – setting up a chain reaction which culminates in the completed Accord rolling down the ramp.

According to a report in today's Daily Telegraph, this ad will 'make every other car advertiser reassess its output.'

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