New car prices in the UK are now level-pegging with those in Europe, according to the latest figures released by europrice.com.

A combination of cut-price deals in showrooms and the strengthening value of the euro have brought UK prices plunging down from 30 per cent above the European average three years ago, says the company.

But there will be a sting in the tails, says europrice.com's Nick Yarrow. "The majority of cars sold in the UK are imported from the euro zone, so the weakening of the pound is reducing the revenue to the manufacturer. This is likely to put upward pressure on prices to compensate for reduced manufacturer profitability.”