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New UK automotive research firm launches Web-based polls

Alchemy Performance Development Ltd (APD), a specialist automotive market research and consulting firm founded in 2003 by former Mitac executive Paul Turner, has developed Internet-based market research capabilities for vehicle suppliers.

APD has developed the UK's largest fleet sector customer panel, exclusively for automotive market research programmes. The Landmark Automotive Poll, using a body of respondents from the fleet sector, provides vehicle manufacturers, suppliers of leasing products and other automotive suppliers with insights into purchase motivations, user preferences, satisfaction ratings, and brand, product and service awareness.

APD's investment in new web-centric systems now extends the company's Landmark research capabilities to include:

- Online polling replacing expensive postal and phone surveys - Real time customer satisfaction, retention & loyalty surveys - Real time consumer clinics - Brand awareness measurement - Tracking studies - Product and service/concept/image testing - Advertising recall and effectiveness measurement.

"Our Internet-based market research provides automotive companies with highly accurate datasets and analyses, delivered considerably faster and much more economically than other methods," says Paul Turner, APD Operations Director. (

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