By doing so, the Prius will become a constant presence across 2004 in these titles, with display advertising, online activity, supplement activity & event sponsorship. The Guardian published a positive review of the car this week. The Prius campaign launched earlier in January with a £1.5 million nationwide 48 & 96 sheet poster campaign.
Toyota puts all Prius advertising with Telegraph and Guardian
29/01/2004 in Latest News