“They were comfortable as long as we provided a neutral tiled area between each section,” says Colin Hainstock, Nidd Vale chairman and chief executive. “They are happy with the focus we apply to each marque, with dedicated sales staff and so on, which at the end of the day is the most important thing.”
The 80-metre long building is stage two of a three-stage £500,000 investment in Nidd Vale’s facilities in Harrogate and Wetherby. The final stage is to finish each individual customer area to the latest brand specifications, including separate, dedicated receptions, and will be completed by March 2005.
The open-plan layout marks a departure for multi-franchised showrooms, most of which have walled partitions between each section to provide clear separation.
Mazda has the largest presence with space for 10 new cars, Vauxhall has eight and Saab seven. Used cars make up the balance, with a converted petrol forecourt holding a further 50.
Nidd Vale plans to raise turnover from £50m to £60m next year.