AM Online

Subaru in service pilot

Subaru is hoping a pilot scheme launched this month for Impreza servicing will be rolled out to encompass its other model ranges early next year.

The carmaker expects the scheme to ensure a steady aftermarket revenue stream by tying Impreza buyers to servicing at its network of dealers and approved repairers, taking business away from independents.

At present only Impreza buyers are offered the ‘Six Star Service’ trial, which enables them to pay between £20 and £69 a month depending on annual mileage for servicing of up to three years or 36,000 miles. Owners of nearly- new Imprezas which have not had their first service are also eligible.

The money is paid direct to Subaru who will administer the scheme on behalf of all its 90 main dealers and 13 approved repairers.

According to Parker’s Price Guide, annual Impreza WRX running costs over 12,000 miles are £312. That compares with the Six Star Service annual charge for the WRX of £276, made up of 12 monthly payments of £23. All items on the service schedule are covered.

Subaru says the scheme is about giving customers ‘peace of mind’ rather than saving them money. It admits the scheme is also designed to tie customers to the franchised network.

The scheme will be reviewed in six months. Forester and Legacy will be included if take-up is good.



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