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Kia and Suzuki continue record breaking run

Kia and Suzuki enjoyed record breaking sales in September.

Kia saw its 25th consecutive record-breaking month, with 6,209 sales - a 50% increase on 2003 - and 1.44% market share in a September market down 2%.

Kia also celebrated selling 6,000 units for the first time ever in a single month with the news that the Sedona retained its number two position in the large MPV retail sector; and the A-segment Picanto outsold the Fiat Panda to secure third position.

Paul Williams, managing director, says: "September has been a phenomenal month for Kia. Not only did we sell over 6,000 units for the first time in one month but we also passed our total sales for 2003; and with no plans to slow our success down we look on track to hit our 33,000 target for the year. UK year-to-date sales of 25,387 units are up 48% on 2003 and 1.22% market share.

Kia is the fastest growing automotive brand in Europe with record September results of 20,048 units. This is the first time sales have exceeded 20,000 units and represents a 59% rise over sales in September 2003. European year to date sales stand at 125,544, a 32% increase on the same period last year.

Suzuki

Suzuki is on target to break its annual sales total for the 13th consecutive year. Almost 8,000 units were sold in September and with year-to-date sales total 31,227, 4.3% better than in the same period of 2003 when the previous year-to-date record of 29,945 was set.

"The Suzuki dealer network becomes stronger every year and a great deal of the credit for this sustained growth is due to their expertise and the continuous improvements in the customer services they provide,” says Suzuki GB’s sales and marketing director, David Seward.

"Very substantial investment by the dealers in premises, customer care programmes and training, backed by an aggressive – value-for-money – pricing strategy and strongest ever national and regional marketing programmes, have secured yet another successful period of growth for the Suzuki brand."

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