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Ford adds trim level to new Focus

Ford has announced a new trim level, called Titanium, to be introduced on its new Focus model.

The Titanium level will put an emphasis on modern technology and materials. Features include an MP3 player and metal and graphite interior trims.

The launch of the all-new Focus range will take place in the UK over the weekend of the January 8/9 and most derivatives will be available in the first quarter of the year. Prices range from £10,895 to £18,525.

Ford say 75% of new Focus sales will be five-door models with estates taking 10% of sales. They expect diesel models to account for 30% of sales but this will increase during next year in line with their current Mondeo range to 40%.

Models with LX and Sport levels of trim will take 40% of total sales with Zetec and Ghia trim levels each accounting for up to 25%. Studio and Titanium derivatives will account for the remaining 10% of model mix.

Ford also confirmed a coupe/cabriolet variant will be added to the range in the future and the new Focus will be their representative model in the world rally championship in the 2006 season.

The current Focus will be used in 2005.

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