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Chrysler boss calls car award 'the shizzle'

The head of DaimlerChrysler's Chrysler division has borrowed a phrase from rapper Snoop Dogg to thank the US-based Motor Trend magazine – edited by former AM editor, Angus MacKenzie– for naming the Chrysler 300 its 2005 ‘car of the year’.

"Winning the Motor Trend Car of the Year award is huge for us," says Dieter Zetsche, Chrysler's president and chief executive. "As Snoop Dogg would say, it's the shizzle."

Shizzle is urban slang that can have many different meanings, according to Snoop Dogg himself. But it is mostly used in the phrase "fo' shizzle," as in "for real" or "for sure."

Zetsche's reference to Snoop Dogg, in his German-accented English, was not gratuitous.

The magazine's editorial staff tested 24 new vehicles to find what it called the automobile that best represented exceptional value, superiority in its class, and the most significant development on the new car scene.


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