AutoLocate specialises in the development of web-based solutions, including dealer website development, automated sales reporting and internet-based data solutions.
Rob Whalley, managing director of Experian’s automotive division, says: “As an innovative business, we are always looking for new ways in which we can deliver real business benefits to our clients to help them improve their profitability and efficiency.
“AutoLocate’s technical and software expertise is a key strength in which Experian will invest – to expand our data management capabilities and web-based offerings.
It will also help us to deliver new products, value-added services and capitalise on new Internet broadcast opportunities to distribute Experian’s trusted vehicle data across an extensive range of web portals. Our combined client base has many synergies and we are delighted to welcome AutoLocate onboard.”