Currently showing in cinemas, this clever 2D animation uses blocks of colour to depict a typical family which will buy the MPV.
The company, which is believed to spend £22m annually on advertising, is already investing heavily in taking over entire TV advertising breaks this Christmas during popular shows on ITV, C4, Five and Sky to show its existing “Cog”, “Grr” diesel and “Everyday” Civic promotions.
Since launching the innovative series, Honda has sent out ‘thousands and thousands’ of DVDs to consumers who request a copy. “We aim to build on the hyper-awareness created by our adverts to keep people talking about the brand,” says a spokesman. Honda took over an ad break during last year’s Brazilian Grand Prix to show the full length version of ‘Cog’. But presenting a compilation of adverts like this is a first for Honda and, it believes, for any other advertiser.
Earlier this month, Land Rover claimed a world first as the only vehicle manufacturer to adopt the latest interactive DVD technology for its consumer marketing of the Discovery 3.