Owner DaimlerChrysler expects the site to follow in the footsteps of its neighbouring outlet in Kingston upon Thames, which has just opened a second site to cope with growing demand. Adjacent to Hanger Lane underground, the new Park Royal dealership follows the tried and tested formula of offering a wide range of high-quality cars at competitive prices.
Stock is sourced direct from the manufacturer and is often ex-demonstrator or ex-corporate fleet cars between six months and six years old. Mike Lumsden, dealer principal, says: “Good residual values, a great brand image and our excellent warranty has made Mercedes-Benz a huge hit in the area. The Park Royal site is destined to be a great success and we are actively recruiting staff to deal with demand.”