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Sytner joins with the BCA

Prestige car retailer Sytner has agreed an exclusive remarketing partnership with BCA covering its 75 UK dealerships.

The three-year agreement will see high quality part-exchange vehicles offered at six BCA centres nationwide.

Sytner vehicles are being sold at BCA Bridgwater, Brighouse, London-Enfield, Newport, Nottingham and Walsall.

Stock on offer includes BMW, Mercedes, Audi, Saab, Jaguar, and Land Rover, the majority under five years old. Up to 100 vehicles are offered in each sale, all prepared using BCA's Smart Prepared services. Catalogue sales are fully branded as stand-alone sections, often as part of a 'Top Car' sale and BCA is conducting an ongoing promotion programme via direct mail, SMS messaging, e-mail and online via the company's website.

Dave Burden, BCA general manager- dealer groups, says: “There is a strong demand from our buyers for the high-quality, good-value prestige product that Sytner are remarketing and the response to this new sales programme has been excellent.”

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