General manager Ian McKean, who will run both businesses, says Citroen had outgrown its premises in Thundridge and had been moved to the new purpose-built site, while Hyundai was a new venture for the group.
“Hyundai is a quality product that should sit well alongside our other Citroen, Vauxhall and Mazda franchises in Hertfordshire and Essex,” says McKean. He adds the company’s strategy is to offer the local community a choice of different franchises backed by “the Charvills’ way of doing business”.
The two-acre site, which cost £500,000, has space for up to eight Citroens and six Hyundais. They share the same showroom, with no demarcation, but both have their own dedicated sales management and staff.
There is a mixture of some technicians who are specialists and some who can work on both marques. The dealership also operates one parts delivery van for both franchises. The dealership has a10-bay workshop with facilities for light commercial vehicles.
There are also plans for MoT testing facilities, a team of Motability specialists and parking for more than 100 customers at the rear of the building.