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Auto Delta refocuses to enhance its UK aftermarket presence

GP Automotive, a UK based warehouse distributor, is refocusing its Auto Delta components brand, with the aim of enhancing its presence in the independent aftermarket.

Auto Delta has been subject to a massive overhaul by GP Automotive, which includes updating catalogues, proactive marketing, improved product quality and, re-aligned pricing.

Auto Delta says its new-look catalogues have been designed to be ‘user-friendly’ and contain concise application details, as well as relevant competitor, technical and range references.

Each new Auto Delta catalogue has been produced with the help of Activant Solutions’ CopyCat system, which means that all catalogues are in-line with the UK vehicle car parc. This system also ensures any additions to the range are immediately entered onto the MasterCat system, as well as other electronic catalogue systems.

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