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RAC Warranty team gets snap happy

An RAC Warranty team is on the lookout for dealers who are displaying the RAC brand incorrectly.

A trial of digital cameras has been completed by five Warranty area managers, who have been taking pictures of previously non-compliant dealers to make sure they are now compliant.

The cameras have been recording examples of misuse and abuse in dealer networks on site. They have also been helping with signage erection on dealer forecourts.

Jackie Smith, brand licensing manager for RAC Business Solutions, says the cameras were a way of helping dealers selling RAC warranty policies to properly use the RAC brand: "Over the past 107 years RAC has continually built on its reputation as the motorist's champion and we take the use of our brand very seriously.”

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