These are supplemented by separate, specialist service centres. Each outlet now employs dedicated staff with an intimate knowledge of all Noble products. Managing director Lee Noble says: “We were spread too thinly previously. The main difference between the old dealer network and our new sales centres is that the factory will now be substantially more involved with the way these outlets are run. Customers feel reassured by factory participation before and after they buy their cars, so we now need to major on this.”
He adds that the changes have already led to a reduction in costs, shaving “several thousand pounds” off the price of its top model, the 3.0-litre twin-turbo V6 M14, which had a pre-restructuring list price of £74,950.
The new Noble sales network comprises: Mole Valley Noble, Chessington, Surrey; Newtown Motors Noble, Cwmbran, Gwent; Kerridges Noble, Ipswich, Suffolk; Noble Automotive, Barwell, Leicestershire; Christopher Neil Noble, Northwich, Cheshire.
Official service centres are MV Turbos, Carnock, Fife; Vegantune Motorsport, Finchley, London (relocating to Borehamwood, Herts, in August). Two more service agents will come on-line from the start of August: Rouch Technologies, Brentwood, Essex; and Rouch Technologies, Warwick.