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Isuzu gives pick-ups the Max treatment

Isuzu has now made its Rodeo pick-up available in three style-orientated special editions called ‘Max’.

The Max pack comprises a soft-type front A-bar with chrome insert, silver ‘Aero’ side steps, rear chrome bumper and light guards and brushed stainless steel door entry guards.

Its added value, Isuzu says,  is worth more than £1,110, excluding VAT, yet the ‘Max’ models are only £200 (ex VAT) more than the standard versions.

Max packs are available on the Rodeo 3.0 DT 4x4 Double Cab at £15,802 or lifestyle Rodeo Denver range-topper for £17,502.02 in manual form or £18,606 as an automatic. All prices areon the road but exclude VAT.

In addition, the Denver can now also be ordered with a leather interior for an extra £1,102.13 excluding VAT.

Launched as a totally new pick-up last November, the Rodeo is available in 2.5 litre Diesel Turbo 4x2 format or as a 4x4 with a powerful new 3.0 litre Diesel Turbo engine with the option of automatic transmission. Body choice is between a Single Cab or Double Cab for both 4x2 and 4x4 configurations.

With its new Rodeo, West Bromwich-based importer, Isuzu (UK), aims to capture 15% of the pick-up market within two years, overtaking Toyota in 2005 and heading into Mitsubishi L200 territory. So far this year, the Denver alone is already fifth best-seller in its segment while the entire Rodeo range shows a 212.7% sales increase over its TF pick-up predecessor.

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