Dixon Motors and Marshall Motor Holdings have signed up, as have a number of smaller groups.Forte provides each dealership with a free training and support programme covering all staff.
Although the first wave of training occurs in the workshop area, time is spent with the service reception to train customer-facing staff on how to offer all aftermarket products and treatments – not just Forte’s.
Rachel Roberts, Forte marketing manager, says a group the size of Dixons has the potential to add a £300,000 profit stream as a result of carrying out an emission control service as part of a routine service. Emissions control removes sticky contaminants that cause poor engine efficiency – effectively retuning the car.
“The Forte programmes are designed to help dealers be more pro-active in offering aftermarket add-ons,” says Roberts. “They not only add value to customer service, they provide the dealership with additional income to help balance longer service intervals.”