Proton Cars (UK) Limited’s new flagship retail site at Carrow Road, the home of Norwich City Football Club, has opened for business.

The company is the only car manufacturer to have a retail site at a football club.

Simon Park, Proton's general manager of sales and marketing, said: "The flagship site is all about raising awareness of the product and brand and we hope that by engaging fans and enhancing their new car buying experience that we can really reach out to people at a local level. It makes sense for us to utilise our sponsorship of Norwich City Football Club to create a unique experience for customers."

The dealership is operated by Coredale Limited, which currently represents Proton in Fakenham and Cromer.

Norwich Proton was officially opened on Monday by Norwich City Football Club majority shareholder and cookery writer Delia Smith, who also owns a Proton GEN-2.