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Kia to become FIFA world cup partner

Kia Motors is joining Hyundai in becoming an official partner of FIFA for the 2010 and 2014 World Cups and other FIFA competitions.

At the Geneva Motor Show Hyundai-Kia vce chairman Dr Dong-Jin Kim and FIFA president, Joseph S Blatter signed the new partnership contract.

Hyundai is currently a FIFA partner for the 2006 event in Germany, but Kia will play a central role in the 2010 event in South Africa and the 2014 event, expected to take place in South America.

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