AM Online

AM has new ABC audit

Two of Emap Automotive’s market-leading business publications have received new audit statements, which give independent proof of the circulation quality of AM.

AM (formerly known as Automotive Management) has a new audit statement for the period of January-December 2004. AM’s new average is 21,293 and it has an audit issue circulation of 22,258, of which 21,081 is requested circulation*.

Fleet News is the only fleet publication to be audited twice yearly and also has a new audit statement for the period of January-December 2004. The statement shows that Fleet News has an average circulation of 20,762 and an audit circulation of 20,904, of which 19,442 are requested circulation*.

Both titles currently have the highest ABC verified requested circulations in their markets.

Simon Howard, publishing director, says: "These audits show we have extended our leadership in both fleet and automotive markets. We continue to invest heavily in delivering the highest-quality circulation for our clients.

"Both markets have a high turnover of staff, so we re-register our reader base constantly to keep up-to-date. This ensures our client’s messages are very well targeted to current key decision-makers in the right job roles."

Jan Pitt, director of B2B at ABC said: "Through this latest release of their titles ABC audited circulation figures, Emap Automotive continue to provide their industry with a high quality and independent measure of their circulations.

"Through the provision of an ABC audit, Emap Automotive’s advertisers can be confident that the circulation detail provided is accurate and can be used by them to assess the effectiveness of the titles.

"Emap Automotive also deliver their advertisers with added value by choosing to provide full demographic breakdowns of their circulations as reported on their Profile Certificates of Circulation."

* ‘Requested circulation’ includes registered readers and subscribers, i.e. they have all requested a regular copy of the publication.



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