AM Online

BMW boss threatens to ditch 'complacent' dealers

BMW’s UK boss Jim O’Donnell has accused its dealers of being complacent.

He said at the launch of the new 3-Series: "Many of our dealers are simply lazy - they're just not hungry enough."

The UK's 156 BMW dealers each has a five-year contract with the manufacturer, due to expire in 2008.

He warned, however, that unless they improve some will lose the BMW franchise.



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.