The promotion automatically enters any visitor who takes a test-drive in a Chrysler vehicle into a prize draw for a family holiday worth £2,500. Other prizes include DVD players and copies of the film.
The four-week campaign will run across the 88-strong network. It will be supported by regional press advertising, local media publicity and point-of-sale material. A nationwide campaign to increase test-drives of Jeep products will begin in the near future, according to a spokeswoman, however she would not give details.
Last summer, Ford ran a promotional tour linked with the cinema release of the film Thunderbirds. Every customer who took a test-drive received two tickets to a screening.