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‘Incredible’ promotion

ChryslerJeep dealers are expecting an increase in showroom footfall following the network’s promotional tie-up with the DVD launch of Disney’s animated film The Incredibles.

The promotion automatically enters any visitor who takes a test-drive in a Chrysler vehicle into a prize draw for a family holiday worth £2,500. Other prizes include DVD players and copies of the film.

The four-week campaign will run across the 88-strong network. It will be supported by regional press advertising, local media publicity and point-of-sale material. A nationwide campaign to increase test-drives of Jeep products will begin in the near future, according to a spokeswoman, however she would not give details.

Last summer, Ford ran a promotional tour linked with the cinema release of the film Thunderbirds. Every customer who took a test-drive received two tickets to a screening.

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