Six garages in the Bristol area have already been involved in a pilot of the initiative, which allows customers to choose immediate discounts of up to 10% or take Buy and Fly points to spend with non-automotive partners such as sports shops and restaurants.
Richard Jacobs, marketing director at Travelsave, the organisation behind the scheme, says the first step is to sign up between 1,000 and 1,500 repairers nationwide during the next two years. Major cities will be targeted first.
Only one reputable repairer will be recruited for each postcode area, acting as a hub to which local leisure-related partners will be linked.
Jacobs says this will leave workshops in a position to market exclusively their loyalty card to around 20,000 adults in a typical area.
The cost to join will equate to around 1% of an average workshop’s monthly turnover, and garages may trial the scheme for three months.
“They need to be comfortable they are in it for the long haul,” says Jacobs. Travelsave will be promoted by a nationwide advertising campaign and point-of-sale material.