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Honda chooses Trafficmaster

Trafficmaster has won a contract with Honda to provide live traffic information to its UK vehicles equipped with satellite navigation systems with a TMC (traffic message channel) receiver.

The traffic information service offered by Trafficmaster gathers traffic data in real time from the company’s network of over 7,500 roadside nationwide sensors covering 8,000 miles of roads and is supplemented with incidental data from partner RAC.

Stuart Berman, Trafficmaster chief executive, said: "Through completing this deal with Honda, Trafficmaster has obtained another important route to market for its unique traffic information. We expect RDS TMC to become an increasingly important revenue stream for Trafficmaster and will be seeking further deals with other major motor manufacturers."

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