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Essential guide to selling diesels in the used market

Diesel Directions: a CAP report

The growth in diesel registrations since 2000/01 has left many automotive businesses exposed to the future prospects of diesel in the used car market.

Because this growth was largely fuelled by tax incentives for company car drivers a question remains over whether there will be sufficient demand among private buyers to soak up increased supply for tomorrow's de-fleeted vehicles.

Researched among a geographically weighted sample of independent used car dealers, perceptions of diesel among private used car buyers was measured, along with the experience and perceptions of trade professionals.

The report establishes a clear picture of consumer demand, concentrating on perceptions of the relative values placed on diesel and petrol models.

The report examines whether a sustainable value premium exists for diesel cars over petrol variants. Existing premiums have clearly been influenced by supply shortages but a question mark has remained over the medium and long-term impact on values of supply increase.

The research was conducted by CAP, the premier provider of benchmark current and future used vehicle values to the retail, fleet, and contract hire and leasing sectors.


  • Dealer experience of used diesel demand

  • Used diesel demand by sector

  • Dealer expectations of changes in demand

  • Diesel demand at differing mileages

  • Consumer attitudes to mileage impact – petrol vs diesel

  • Dealer diesel stocking policies

  • Consumer perceptions of diesel advantages/disadvantages

  • Percieved retail premiums of diesel over petrol

  • Diesel premiums over petrol – sectoral breakdowns

  • General observations on dealer experience and perceptions

  • Can lessons be learned from diesel growth experience in Europe?

  • European diesel market overview

  • UK diesel market overview by sector

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